Fanatics Events is building the largest network of sports and collector fan events around the world, offering fans the opportunity to come together in-person to celebrate all aspects of fandom—collectibles, memorabilia, fashion, music, and entertainment—and participate in unique fan experiences. In partnership with IMG, Fanatics Events is uniquely positioned to innovate the live and special events space by offering integrated, personalized, and immersive fan experiences—uniting fans for a common purpose, creating connections, offering a sense of identity and community across generations, and maximizing the presence and reach for Fanatics partners. Fanatics Events was spawned out of and will be enhanced by Fanatics’ current businesses—which today includes Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.

Our Mission

Our primary objective is to create compelling physical events that deepen fandom and grow fan communities. We bring sports, culture, and collecting in shared spaces and cross-category programming to elevate what makes each of these groups special, forging new connections within these communities and between them. Fanatics Events are designed for discovery. Our Events are where you find more to love within your existing passions and where you find new passions. The passion and excitement that Fanatics shares with sports fans, sneakerheads, collectors, music lovers, and more can be felt in every detail of our event experience.