

From exclusive drops and limited-edition collaborations to rare collectibles, vintage finds, and official team gear, Fanatics Fest is home to one of the most unique shopping experiences in sports. Whether you're hunting for your next grail, upgrading your game-day fit, or taking home a piece of the weekend, you'll find something around every corner of the show floor.
New for 2026: FanCash can now be earned and redeemed with participating brands and retail locations. Look for FanCash signage throughout the show floor to find participating locations once you arrive.
Discover exclusive releases, rare collectibles, vintage treasures, and must-have apparel from Fanatics Authentic, Fanatics Real Vintage, Mitchell & Ness, Lids, Classic Football Shirts, Football x Futbol, and more.
Explore the Fanatics Fest Store, your destination for official event merchandise and exclusive gear you won't find anywhere else.
The shopping doesn't stop at Merch Village.
Throughout Fanatics Fest, fans can shop directly from some of the biggest leagues, teams, and brands in sports, including UFC, WWE, NHL, FIFA, MLS, MLB, NFL, NYCFC, Brooklyn Nets, New York Liberty, Topps, adidas, New Era, and '47, with more to be announced.